The Books That Matter

Business 2.0, September 2003
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    PILLARS OF CAPITALISM

  1. The Wealth of Nations, by Adam Smith (1776)
  2. Capitalism, Socialism and Democracy, by Joseph A. Schumpeter (1942)
  3. The Affluent Society, by John Kenneth Galbraith (1958)
  4. Capitalism and Freedom, by Milton Friedman (1962)

    5. MANAGEMENT

  5. The Principles of Scientific Management, by Frederick W. Taylor (1911)
  6. The Practice of Management, by Peter F. Drucker (1954)
  7. My Years With General Motors, by Alfred P. Sloan (1963)
  8. The Fifth Discipline, by Peter M. Senge (1990)

    9. STRATEGY

  9. The Art of War, by Sun Tzu (c. 300 B.C.)
  10. Competitive Strategy, by Michael E. Porter (1980)
  11. Built to Last, by Jim Collins and Jerry I. Porras (1994)
  12. Banvard's Folly, by Paul Collins (2001)

    13. INNOVATION

  13. The Structure of Scientific Revolutions, by Thomas S. Kuhn (1962)
  14. The Disney Version, by Richard Schickel (1968)
  15. The Double Helix, by James D. Watson (1968)
  16. The Innovator's Dilemma, by Clayton M. Christensen (1997)

    17. LEADERSHIP

  17. The Manual, by Epictetus (1st century A.D.)
  18. The Prince, by Niccolo Machiavelli (1513)
  19. Moby-Dick, by Herman Melville (1851)
  20. Shackleton's Way, by Margot Morrell and Stephanie Capparell (2001)
  21. The Change Makers, by Maury Klein (2003)

    22. MARKETING

  22. The Theory of the Leisure Class, by Thorstein Veblen (1899)
  23. Ogilvy on Advertising, by David Ogilvy (1983)
  24. PR!, by Stuart Ewen (1996)
  25. The Cluetrain Manifesto, by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger (2000)
  26. No Logo, by Naomi Klein (1999)
  27. The Tipping Point, by Malcolm Gladwell (2000)

    28. INVESTING

  28. The Intelligent Investor, by Benjamin Graham (1949)
  29. A Random Walk Down Wall Street, by Burton G. Malkiel (1973)
  30. What Works on Wall Street, by James P. O'Shaughnessy (1996)

    31. BOOMS AND BUSTS

  31. Extraordinary Popular Delusions and the Madness of Crowds, by Charles Mackay (1841)
  32. Manias, Panics, and Crashes, by Charles P. Kindleberger (1978)
  33. Dot.con, by John Cassidy (2002)
  34. Extravagance, by Gary Krist (2002)

    35. THE BUSINESS OF TECHNOLOGY

  35. The Mythical Man-Month, by Frederick P. Brooks Jr. (1975)
  36. The Soul of a New Machine, by Tracy Kidder (1981)
  37. Fire in the Valley, by Paul Freiberger and Michael Swaine (1984)
  38. The Perfect Store: Inside eBay, by Adam Cohen (2002)

    39. GREED

  39. Liar's Poker, by Michael Lewis (1989)
  40. Barbarians at the Gate, by Bryan Burrough and John Helyar (1990)
  41. Bombardiers, by Po Bronson (1995)
  42. Cosmopolis, by Don DeLillo (2003)

    43. WORKING LIFE

  43. Seize the Day, by Saul Bellow (1956)
  44. Working, by Studs Terkel (1972)
  45. Nickel and Dimed, by Barbara Ehrenreich (2001)

    46. BIOGRAPHY

  46. Citizen Hearst, by W.A. Swanberg (1961)
  47. Dossier, by Edward Jay Epstein (1996)
  48. Carnegie, by Peter Krass (2002)
  49. Wheels for the World, by Douglas Brinkley (2003)

    50. ENVISIONING THE FUTURE

  50. The Foundation Trilogy, by Isaac Asimov (1951-1953)
  51. Neuromancer, by William Gibson (1984)
  52. Snow Crash, by Neal Stephenson (1992)
  53. Smart Mobs, by Howard Rheingold (2002)

    54. THE REMAINDER BIN

  54. The Gilded Age, by Mark Twain and Charles Dudley Warner (1873)
  55. Atlas Shrugged, by Ayn Rand (1957)
  56. In Search of Excellence, by Thomas J. Peters and Robert H. Waterman Jr. (1982)
  57. Who Moved My Cheese?, by Spencer Johnson (1998)

CEO READING LIST

© 2003 Business 2.0